buying a premium domain

For some spending, a few thousand dollars on a domain is simply ridiculous but for some, it is a challenge! Read and discover why should you choose premium domains over basic domains!

As you can notice, more and more businesses are choosing premium domains as a smarter option for their online business, website, ecommerce site, blog, or another online project. There are so many reasons why businesses decide to choose these names, even though we all know that they are super expensive. Well, there is just one simple reason – they want their online business to be more successful. The philosophy is pretty simple if you have an easy to remember name, easy to pronounce name, and an easy to spell name, you will be able to run a successful business as you will have a chance to build a real brand. Everyone will know your domain and you will have no troubles finding the right clients.

A lot of people are asking the same question – Is is smart to invest in a premium domain? Is it right to pay a few thousands of dollars for a name that will represent your website or business online?

Here are few reasons why small businesses and business owners are investing in premium domains and why should you do the same.

  • Build a powerful brand – By registering a premium domain name that best represents your online business, the products or services you are selling, you have an opportunity to build an online brand that will work just for you. The right domain can attract new visitors to your website and potential customers without expensive awareness ads or marketing campaigns and can even maximize your natural search rankings. Specific domain names can be extremely important for a specific industry and you if you are lucky enough to find several great domain names for your type of business you can easily direct these domains to a single website. By doing so, you will be able to build a powerful brand.


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    • Boost visibility to potential visitors and customers – The right domain name or in this case, the premium domain will allow your visitors and online buyers an easy way to remember you and your business. After all, the domain is your location online n the web. A lot of businesses and business owners don’t take the importance of having the right domain seriously and they don’t really pay attention to the words they use in the domain. This is a huge mistake and you can’t allow this to happen if you have serious plans for your online business in the future.
      • Faster recognition by Google and other search engines – It is a fact that Google and other search engines usually take from 3 to 6 months to detect and recognize a new website or blog and start categorizing this site for a natural search. According to one research, by buying and registering a premium domain name, you can eliminate this waiting period, especially if there has been a website related to the pre-registered domain name you want to use.
      • A rich history – The older the domain name, the better for you and your online business. With a certain history of traffic, these domain names are considered popular and more authoritative by Google and web browsers. In order words, your website will have better chances of ranking higher.

The ultimate reason why you should use a premium domain lies in the power of the name. There is no doubt that premium domains are powerful and if this is what you are looking for in a name, buying a premium domain is definitely the right choice for you.

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